For this project I started by researching (https://drive.google.com/a/students.rave.ac.uk/file/d/0B05aJAcNeyxFXzRWNEJDMkItM3c/view?usp=sharing https://docs.google.com/a/students.rave.ac.uk/presentation/d/1wDvZuD-mPklM7UtgBO0ML5mrP18msyIbJPZrHRiVb3c/edit?usp=sharing) and then letting my mind flow onto paper, anything that entered my mind, I jotted down.
For our second industry talk we had Laurent François from Re-Up Laurent gave us a very professional and in depth study into marketing, behaviours and trends. Brands are not our friends: “The majority of people worldwide wouldn’t care if 75% of brands disappeared tomorrow”. They … Continue reading IndTlk: Laurent François – Re-Up
Being given a new brief is both exciting and suspenseful in equal measure for me. For this brief “You are to take on the role of entrepreneur, brand consultant, strategist and design studio. And you’re going to launch a new consumer product. Often referred to … Continue reading Brandomatic Uni Student
Industry TalkRKO OUTTA NOWHERE Our first industry talk was provided by the Giancarlo Bernini, Senior Director for Commercial Marketing for WWE. Through the talk he covered that WWE was: Pro Social Fan Engagement Multicultural Innovation Family Friendly Storytelling drives the brand of WWE, he mentioned creating … Continue reading IndTlk: Giancarlo Bernini – WWE