IndTlk: Brian Sheppard

 From Lake District into The Universe(ity)

1.Take your ideas make them leave your head and heart, and go out into the universe.

  • Everything in your head is a cultural reference
  • Do stuff for free if you strongly believe in it
  • The greater variety of stimulus, the greater variety of response
  • You NEED creative references
  • You are part of a team

2.Be authentic to yourself and  respect people for their talent and what the can bring to them team.

  • “Find a job you love and you’ll never have to work another day in your life”

3.Love the craft

  • Get known for volunteering
  • Sponge ideas in your head

4.Companies look for people who are connected to the culture and consumer behaviour

  • Get into a creative environment priorities of a client
    • Return on investment
    • Customer Aquisition
    • Sales

Freelancing: Bend techniques to your ideas not the idea to your techniques

Be authentic to yourself use your morals too and don’t compromise your level of respect

“Companies look for people who are connected to the culture and consumer behaviour”

Have an active imagination that feeds your creativity

Workflow:

  • Brief
  • Research
  • Interpretation
  • Insight
  • Production

 

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