After deciding on the look and feel for the brands we had to choose colours that would fit it. For Brighton, we went for dark blues to emulate the ocean, green for the eco-friendly aspect of the building, yellow for sand and an off-white for clouds, seagulls, ice cream. In retrospect, the colours seem a little dark and cold for a place that is supposed to be so welcoming. Perhaps with more time this could be adjusted.
For the fonts in general for Brighton, we were looking for futuristic, almost sci-fi looking fonts because the look of the building and the scheme it runs is very futuristic.
For Spain, I picked the display font because of its abstract look and geometric shape. It is supposed to refer to the shapes on the location and at the same time be quirky to represent the diverse culture in the area. The supporting typeface (incorrectly labelled in the image), is softer looking with rounded edges to give the brand a more friendly personality. The colours were inspired by vintage Spanish artwork with
The colours were inspired by vintage Spanish artwork with a couple of colours sampled from images of the site itself.