Following the formative presentation I continued to develop my campaign concept further. The Ticketmaster team asked me to flesh out the social media side of the campaign further so I started having a think about how that would work. I realised, that festivals although a rising trending topic on social around this time in late February, it has nothing on the popularity of hashtags mentioning Donald Trump or silly viral news such as Wayne Shaw, a goalkeeper that got the sack for eating a pie during a match. I thought that this humorous trending news could be taken advantage of by playing with the images and supersizing them and the using the trending hashtags alongside the Ticketmaster supersize campaign hashtags.
These are the slides in my final pitch to Ticketmaster:
To get people involved in the campaign there would be a competition where people send in a festival photo to get supersized the winner would get featured on a mini site to help drive traffic to Ticketmaster’s main site: