Final Hurdle

Following the formative presentation I continued to develop my campaign concept further. The Ticketmaster team asked me to flesh out the social media side of the campaign further so I started having a think about how that would work. I realised, that festivals although a rising trending topic on social around this time in late February, it has nothing on the popularity of hashtags mentioning Donald Trump or silly viral news such as Wayne Shaw, a goalkeeper that got the sack for eating a pie during a match. I thought that this humorous trending news could be taken advantage of by playing with the images and supersizing them and the using the trending hashtags alongside the Ticketmaster supersize campaign hashtags.

These are the slides in my final pitch to Ticketmaster:

JORDAN TO TICKETMASTER_Page_01JORDAN TO TICKETMASTER_Page_02JORDAN TO TICKETMASTER_Page_03JORDAN TO TICKETMASTER_Page_04JORDAN TO TICKETMASTER_Page_05JORDAN TO TICKETMASTER_Page_06JORDAN TO TICKETMASTER_Page_07JORDAN TO TICKETMASTER_Page_08JORDAN TO TICKETMASTER_Page_09JORDAN TO TICKETMASTER_Page_10

animation.gifJORDAN TO TICKETMASTER_Page_11JORDAN TO TICKETMASTER_Page_12JORDAN TO TICKETMASTER_Page_13JORDAN TO TICKETMASTER_Page_14JORDAN TO TICKETMASTER_Page_15JORDAN TO TICKETMASTER_Page_16JORDAN TO TICKETMASTER_Page_17JORDAN TO TICKETMASTER_Page_18

To get people involved in the campaign there would be a competition where people send in a festival photo to get supersized the winner would get featured on a mini site to help drive traffic to Ticketmaster’s main site:

JORDAN TO TICKETMASTER_Page_19JORDAN TO TICKETMASTER_Page_20

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s